ProTunes One Case Study

Driving efficient growth: over 4k active users acquired in the first month after launch

4,2K active users within the first

Month after product launch

CAC

Decreased by 41%

PAID CVR

Increased by 43%

protunes one

background

ProTunes One is a comprehensive music licensing and search platform designed for content creators. Leveraging advanced AI technology, it streamlines the process of finding the perfect music.

Users can search for tracks using various methods, by uploading a video or image, or describing the desired mood and style in natural language. With a vast music library, the platform ensures users can discover unique, high quality music for their projects.

challenge

Dala has been supporting ProTunes One for over a year across the entire performance marketing spectrum.   

The challenge was to make a completely unknown company visible to a large international user base in a highly competitive environment, while also designing and setting up data and tracking infrastructure from scratch.

approach

With a consolidated campaign structure that centralised data and insights, we achieved maximum efficiency and a strong CAC from the outset, acquiring over 4k active users within the first month after launch.

We identified the website's weak points and optimised the conversion rate through A/B testing, adding new elements to the website resulting in an additional 43% increase in the conversion rate and a significant reduction in CAC later.

By implementing enhanced conversions in Google Ads, utilising conversion modelling as well as a revenue attribution of the individual channels through a third party tracking tool, we ensured an optimal data environment. This not only facilitated better decision-making, but also provided the algorithms with the data needed for further optimisation.and a significant reduction in CAC later.

We've been working with Dala for over a year now, and from the very beginning, we've been impressed by the results. It's been a consistent pleasure to collaborate with them every day since.

Joerg Stueber - General Manager

ProTunes One

Creation of Engaging UGC Ads

We started by testing functional copy in static ads to determine which product aspects resonated most with the audience. Building on these insights, we crafted UGC video ads and used memes to add relatable and culturally relevant appeal to the campaign.

This approach refined our messaging and visuals, resulting in ads that resonated with the audience, driving higher engagement and significantly reducing CAC.

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Automated Educational Email Flow to Enhance User Retention

To improve user retention and engagement, we designed and implemented automated educational email flow.

Our primary goal was to create a system that would deliver valuable, timely information to help users better understand and utilise the product, thereby increasing their satisfaction and likelihood of continued use.