High CPAs & Low ROAS
The accounts faced consistently high costs per acquisition and low returns on ad spend.
Limited Leads in Smaller Markets
Campaigns with smaller budgets struggled to generate enough traffic, leaving insufficient data for proper optimisation.
Traffic Cannibalisation
Some campaigns competed against each other, leading to inflated CPAs and CPCs.
Smart Bidding & tROAS
Implemented tROAS bidding strategies, along with A/B testing, to optimise performance across all accounts.
Enhanced Attribution
Linked to a CRM tool, our attribution model focused on deeper metrics such as leads, opportunities, and revenue, allowing for more informed decision-making.
Campaign Restructuring
By consolidating ad groups with low traffic, we increased data volume, improving the algorithm's ability to optimise smart bidding.
Negative Keywords Optimisation
Reworked negative keywords to eliminate traffic cannibalisation, reducing costs and improving campaign efficiency.
before
after
SIGNIFICANTLY IMPROVED ROAS
3X INCREASE IN
CONVERSIONS
60% LOWER COST
PER CONVERSION
before
after
30% MORE CONVERSIONS
50% LOWER COST
PER CONVERSION
ROAS NEARLY TRIPLED
before
after
ROAS SKYROCKETED TO 343%
KICKSTARTED GROWTH IN A NEW MARKET
We are your dedicated growth partner, transforming potential into performance.